Victoria Kuperman
Hi! I'm Victoria,
I’m an innovative UX product designer with 10+ years of expertise in crafting and leading complex enterprise products across various industries, including security, finance, research, medical and more.
I translate user needs into intuitive, high-quality designs that align with customer requirements and business goals, while transforming complex technologies into accessible products that resonate with end-users.
I bring a passionate, customer-obsessed approach to every project. And I'm eager to take on new challenges and help organizations improve their user experience.
Projects and Case Studies
Customer service human interface guidelines portal
Planning, building and managing the centralized body of knowledge for the Amazon Customer Service application. The HIG (Human Interface Guidelines) is a collection of components, patterns, UX documentation, support, and guidance for those building customer service experiences.
This case study requires access code
CS Email channel: UX research and design
Investigating user interactions and identify potential challenges encountered while using the feature. The goal was to determine how the proposed design could address these issues and enhance the overall user experience.
This case study requires access code
Visual Monitoring Dashboards for the Backup Activity
Research, plan and design the visual data representation of important metrics of the Backup processes monitoring.
This case study requires access code
Creating an external UX experience for the AWS Backup
Research, planning and designing the external Backup tool.
This case study requires access code
Online fraud detection: building web application
Creating a complex web application, following the best UX practices. Synthesizing complex business requirements into usable and compelling product experience.
Consumer insights platform redesign
Redesign of the existing product layout. The new layout allows the user to easily find, access, and view the survey items. It enables presenting additional info and notifications while staying in the context of the relevant Item.
Financial crime investigating platform: creating new features and solutions
Planning the new features and experiences focusing on main user personas. Creating complex dynamic prototypes illustrating the future user interaction.
Innovative medical platform to support the radiologists
The goal was to create a platform that increases productivity and accuracy of medical imaging interpretation. The core idea is the integration of artificial intelligence into the radiologist’s workflow in a seamless and intuitive manner.
Work Experience
2022-2024
Amazon Customer Service, Amazon AWS
Senior Product UX Designer
Planning and evaluating user flows, use case scenarios, creating detailed prototypes, and conducting user research;
Working closely with product managers, various engineering teams, and other stakeholders;
Managing significant and complex design projects from start to finish;
Maintaining consistent visual standards with the company’s design system;
Reviewing features implemented by engineering teams and providing UX feedback;
2021-2022
Ping Identity
Senior Product UX Designer
Synthesizing high-level business requirements into usable and compelling product experiences and design solutions; Working closely with product managers and engineering teams to define and prioritize features needed to create great user experiences; Maintaining consistent visual standards and updating the company Design System (“Astro”); Reviewing features implemented by engineering teams and providing guidance to ensure pixel-perfect designs; Mentoring other designers through design reviews and proactively providing feedback and answering questions
2020-2021
Getwizer
Product UX Designer & Manager
Responsible for the design of company products and solutions. Creating detailed flow prototypes; Translating user needs to a great user experience and turning complex technology into accessible products; Planning and executing a strategic roadmap of the company’s most valuable products; Collecting and prioritizing requirements from different sources, while understanding needs and the solutions; Conducting and coordinating usability interviews to gather feedback and insights into customer needs; Managing ongoing maintenance and improvement of product features; Working closely with R&D team and stakeholders.
2018-2020
NICE Actimize
UX Expert
Responsible for the UX structure of the company’s products (ActOne - financial crime-fighting tools); Creating full-scale interactive mockups to demonstrate the expected look and feel of the application; Close work with R&D and UI designers.
2016-2017
EYETOAI - AI Radiology Platform
UX Architect & System Design Leader
Responsible for UX and UI of the product, including all the UX processes: research, user flow, use cases and scenarios, wireframes, and dynamic prototypes.
As a system design leader, I was managing a team of front-end developers.
2009-2017
XMPIE, The Xerox company
UX Designer
User flows, scenarios, and wireframes for the integration of the new features. Working closely with the product managers and developers teams.
Product UI/UX Designer
UX/UI design for company web-based (mobile and desktop) applications; Creating marketing cross-media campaigns on the XMPie software platform; Creating and designing personalized marketing emails, websites, and video clips.